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Recent Projects - July 2025

What We Believe In

Action

Most strategic plans sit in a desk draw, collecting dust. It's time to collect results. We turn paperweights into playbooks that your team is eager to execute.

Buy-In

Each customer’s personal journey with your brand is important and unique. Let us help you tailor your approach to convert customers to advocates.

Convincing

Is your work changing lives for the better, but the rest of the world isn’t noticing? We know who will listen and how to tell your story.

Our data-driven, ROI-focused approach to brand positioning, media relations and message strategy is built around empathy. When you connect with partners, customers and your team, everyone begin to feel like they are part of your brand and move from fan to cheerleader; from player to captain.

We firmly believe that no great strategy is complete without a tangible plan. The every-important “why” stalls out when the “how” isn’t clear. Everyone’s "how is different… let’s find yours.

“Without a doubt the best arts marketing person I’ve worked with over a span of 20-some years.”

— JEFF MAISEY, PUBLISHER/EDITOR, VEER MAGAZINE

“A trusted partner, quick to solve problems and deliver! Deep understanding of customer-centric marketing and a consistently fresh strategy to find people where they are. We got results.”

— MARY M., MARKETING DIRECTOR, EGGLESTON

Media Relations Success*

** all claims are verified and were secure by BTW consulting starting January 1, 2025, while our founder was working in house with a non-profit client or during campaigns that he was the lead accountant manager and direct media contact for in other circumstances.