By the way, you’re doing great work.
Let us tell people about it.
Recent Projects - July 2025
What We Believe In
Action
Most strategic plans sit in a desk draw, collecting dust. It's time to collect results. We turn paperweights into playbooks that your team is eager to execute.
Buy-In
Each customer’s personal journey with your brand is important and unique. Let us help you tailor your approach to convert customers to advocates.
Convincing
Is your work changing lives for the better, but the rest of the world isn’t noticing? We know who will listen and how to tell your story.
Our data-driven, ROI-focused approach to brand positioning, media relations and message strategy is built around empathy. When you connect with partners, customers and your team, everyone begin to feel like they are part of your brand and move from fan to cheerleader; from player to captain.
We firmly believe that no great strategy is complete without a tangible plan. The every-important “why” stalls out when the “how” isn’t clear. Everyone’s "how is different… let’s find yours.
“Without a doubt the best arts marketing person I’ve worked with over a span of 20-some years.”
— JEFF MAISEY, PUBLISHER/EDITOR, VEER MAGAZINE
“A trusted partner, quick to solve problems and deliver! Deep understanding of customer-centric marketing and a consistently fresh strategy to find people where they are. We got results.”
— MARY M., MARKETING DIRECTOR, EGGLESTON
Media Relations Success*
** all claims are verified and were secure by BTW consulting starting January 1, 2025, while our founder was working in house with a non-profit client or during campaigns that he was the lead accountant manager and direct media contact for in other circumstances.
Who We’ve Helped
Who We Are
Hi, I’m Brad, and I love connecting people who have interesting stories to others who will want to hear them. I’m also driven by action, collaboration and how numbers reveal what we care about.
Having worked in the non-profit sector most of my career — six years as an in-house director of marketing and the last four as a media relations consultant — I understand the value of a dollar and an hour spent. Through different roles, I have had the pleasure to work with more than a dozen companies on marketing, branding, strategy, consensus building and execution. We’ve been at the heart of three rebranding campaigns, multiple product launches and countless media campaigns.
Why do I keep using we? I have a lot of friends who do some amazing things — I hope to bring them along for the ride.
At the end of the day, we are in the connection business. So let’s talk.
Primary Services
Marketing strategy
PR strategy
Customer journey development
Actionable data plan
Staff training
Brand positioning
Survey optimization, detailed reporting
Media planning
General marketing, PR and data advice
Other services
Video and audio production
Website design
Brand voice and presentation
Got something else in mind? We know people you’ll love.Ancillary services